ValueClick (NASDAQ The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations," but the exchange's official stance is that the acronym is obsolete. It is the largest electronic screen-based equity securities trading market in the: VCLK) is a Westlake Village, CA Westlake Village is an incorporated city located on the western edge of Los Angeles County, California, United States. The city, located in the region known as the Conejo Valley, encompasses half of the area surrounding Westlake Lake, and small neighborhoods primarily south of U.S. Route 101 and east of La Venta Drive. The population was 8,368 at-based online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified company, which provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. It operates in four segments: Media, Affiliate Marketing, Comparison Shopping, and Technology.
- ValueClick, Inc. The Media segment provides a range of online media solutions in the categories of display advertising, lead generation marketing, and email marketing, as well as sells various consumer products directly to end-user customers through company owned e-commerce Web sites.
- Commission Junction. The Affiliate Marketing segment enables advertisers to develop their own online sales force made up of third-party affiliate publishers. Its affiliate marketing search services include search engine marketing and search syndication.
- ValueClick Brands. The Comparison Shopping services segment allows consumers to research and compare products from various online and/or offline merchants using company’s proprietary technologies. This segment gathers product and merchant data and organizes it into catalogs on Web sites along with relevant consumer and professional reviews, and other relevant information.
- Mediaplex. The Technology segment offers technology infrastructure tools and services that enable advertisers and advertising agencies to implement and manage their own online display advertising and email campaigns; and that assist online publishers with management of their Web site inventory. This segment also offers technology to deliver Web-based enterprise management systems to advertising agencies, marketing communications companies, public relations agencies, and other corporate advertisers.
ValueClick’s customers include advertisers, advertising agencies, and traffic distribution partners. The company was founded in 1998 and is based in Westlake Village, California.
In 2000, ValueClick absorbed a number of smaller companies, including the San Francisco Bay Area The San Francisco Bay Area, also commonly known as the Bay Area, is a metropolitan region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses large cities such as San Francisco, Oakland, and San Jose, along with smaller urban and rural areas. Overall, the Bay Area consists of nine counties, 101-based ClickAgents, onResponse and ZMedia. Other companies that were acquired by ValueClick include Mediaplex, Be Free, Commission Junction Commission Junction is an online advertising company owned by ValueClick and operating in the affiliate marketing industry. The company is the largest affiliate network in North America, powering 62% of the top 500 web retailers affiliate marketing programs and operates worldwide. Along with being the world's largest Affiliate Network, Commission, Hi-Speed Media, E-Babylon, and Webclients.
In 2004, ValueClick acquired two search properties, Search123 and Simpli Simpli was an early search engine that offered disambiguation to search terms. A user could enter in a search term that was ambiguous and the search engine would return a list of alternatives (coffee, programming language, island in the South Seas), and the price comparison web site PriceRunner The website PriceRunner is a price comparison service launched in Sweden in 1999, and since bought by ValueClick. It allows users to compare prices on a range of products. The commercial headquarters are in London, England, and it also has offices in Stockholm, Munich, Paris and California.
In August 2005, ValueClick agreed to acquire rival ad network Fastclick Fastclick was an advertising network which was one of the most visited domains according to Alexa . Fastclick paid publishers up to 65% of revenue it generated from ads on their sites. Fastclick's minimum advertising campaign amount was 1,000 USD. It was acquired by ValueClick in August, 2005.
In December 2006 they announced the purchase of Shopping.net, an online shopping directory, for $13.3 million.
In July 2007, ValueClick acquired MeziMedia, operator of the Smarter and Coupon Mountain comparison shopping web sites. MeziMedia was later renamed to ValueClick Brands in January 2010.
In March 2008, ValueClick paid $2.9m to settle Federal Trade Commission charges that it deceived consumers with offers of prizes such as laptops and iPods to complete surveys, by means of tempting invitations such as ‘Free PS3 for survey’. (Reported in research-live.com newsletter)
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See also
- Behavioral Targeting Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns
- Ad networks An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. Increasingly, ad networks are companies that pay software developers as well as web sites money for allowing their ads to be shown when people use their software or visit their sites
- Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified
- Web banner A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image , JavaScript program or multimedia object employing
External links
Categories: Companies listed on NASDAQ | Companies based in Los Angeles County, California Categories: Companies based in California | Los Angeles County, California | Internet advertising services and affiliate networks List of Advertising networks and Affiliate networks, which include CPA Networks as well as contextual and keyword targeted advertising services. Basically networks and services that provide the means for webmasters to monetize their websites. Pay per click search engines should be listed in a different category. The content network version of
Mon, 28 Jun 2010 13:58:51 GMT+00:00
neutral Ad-Hoc-News (Pressemitteilung) Zuerich (aktiencheck.de AG) - Die Analysten der UBS stufen die Aktie von ValueClick (ISIN US92046N1028/ WKN 931784) weiterhin mit "neutral" ein. ...
